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International marketing / Vern Terpstra, Ravi Sarathy

By: Terpstra, Vern Contributor(s): Sarathy, Ravi Material type: Text

TextPublisher: Mason, OH : Thomas c2000Edition: 8th edDescription: xxv, 753p. : ill. ; 28cmISBN: 0030211123Subject(s): Export marketing -- Management | International marketingDDC classification: 382 TER Summary: Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	AKMAL Melaka PINJAMAN	AKMAL Melaka	NON-FICTION	382 TER (Browse shelf)	Available		201706425

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Includes index and bibliographical references

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis

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