Terpstra, Vern
International marketing / Vern Terpstra, Ravi Sarathy - 8th ed. - Mason, OH : Thomas c2000 - xxv, 753p. : ill. ; 28cm.
Includes index and bibliographical references
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis
0030211123
Export marketing--Management
International marketing
382 TER
International marketing / Vern Terpstra, Ravi Sarathy - 8th ed. - Mason, OH : Thomas c2000 - xxv, 753p. : ill. ; 28cm.
Includes index and bibliographical references
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis
0030211123
Export marketing--Management
International marketing
382 TER