Basic marketing : (Record no. 3574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AKMAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170523112933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170523s1984 us a 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256030197 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AKMAL |
| Transcribing agency | AKMAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCC |
| 090 20 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MCC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 9 (RLIN) | 7104 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill., |
| Date of publication, distribution, etc. | Richard R. Irwin, |
| -- | 1984 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 841p. : |
| Other physical details | col. ill. ; |
| Dimensions | 24cm |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing |
| 9 (RLIN) | 7105 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 7031 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 7106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NON-FICTION | AKMAL Melaka | AKMAL Melaka | 23.05.2017 | 600241 | 658.8 MCC | 201704620 | 23.05.2017 | 23.05.2017 | Book |