Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed - Homewood, Ill., Richard R. Irwin, 1984 - 841p. : col. ill. ; 24cm - Irwin series in marketing .

Includes bibliographies and index

ISBN: 0256030197

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8 MCC

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