Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers
Material type:
TextPublisher: Belmont, Calif. : Wadsworth, c1988Edition: 3rd edDescription: xiii, 322 p. : ill. ; 25 cmISBN: 0534084540Subject(s): Advertising -- ResearchDDC classification: 659.1072 FLE
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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AKMAL Melaka PINJAMAN | AKMAL Melaka | NON-FICTION | 659.1072 FLE (Browse shelf) | Available | 201704772 |
Total holds: 0
Includes bibliographies and index


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