Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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Fletcher, Alan D.

Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers - 3rd ed - Belmont, Calif. : Wadsworth, c1988 - xiii, 322 p. : ill. ; 25 cm

Includes bibliographies and index

ISBN: 0534084540

Subjects--Topical Terms:
Advertising--Research

Dewey Class. No.: 659.1072 FLE

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