Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin

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Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne

By: Kim, W. Chan [author.]Contributor(s): Mauborgne, Renee [author.]Material type: TextTextPublisher: BOSTON, MASSACHUSETTS : H ARVARD BUSINESS SCHOOL PRESS , 2005Copyright date: ©2005Description: xv, 240 pages : illustrations ; 25 cmISBN: 1591396190Subject(s): New products | Market segmentationDDC classification: 658.802 KIM
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book Book AKMAL Melaka
PINJAMAN 		AKMAL Melaka
NON-FICTION 658.802 KIM (Browse shelf) Available 201704735
Book Book AKMAL Melaka
PINJAMAN 		AKMAL Melaka
NON-FICTION 658.802 KIM (Browse shelf) Available 201706446
Total holds: 0

Includes index

Bibliography: pages [223]-229

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy

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Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin, Akademi Kastam Diraja Malaysia, Melaka
Tel: 06-2331106 | Faks: 06-2313787