Kim, W. Chan,
Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne - xv, 240 pages : illustrations ; 25 cm
Includes index
Bibliography: pages [223]-229
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
1591396190 RM119.80
New products
Market segmentation
658.802 KIM
Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne - xv, 240 pages : illustrations ; 25 cm
Includes index
Bibliography: pages [223]-229
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
1591396190 RM119.80
New products
Market segmentation
658.802 KIM