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Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers

By: Fletcher, Alan D Contributor(s): Bowers, Thomas A Material type: Text

TextPublisher: Belmont, Calif. : Wadsworth, c1988Edition: 3rd edDescription: xiii, 322 p. : ill. ; 25 cmISBN: 0534084540Subject(s): Advertising -- ResearchDDC classification: 659.1072 FLE

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	AKMAL Melaka PINJAMAN	AKMAL Melaka	NON-FICTION	659.1072 FLE (Browse shelf)	Available		201704772

Total holds: 0

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Previous	659.1 BOV Contemporary advertising /	659.1 MAC CREATING DESIRE /	659.1042 ROT Advertising in contemporary society :	659.1072 FLE Fundamentals of advertising research /	659.132 HOL Great promo pieces :	659.1322 JEW Creative strategy in advertising /	659.2 ADN Konsep asas perhubungan awam /	Next

Includes bibliographies and index

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