Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage
Material type:
TextPublisher: Cincinnati : South-Western Publishing, 1986Description: xiii, 155p. : ill. ; 23cmISBN: 0538195029 (pbk)Subject(s): AdvertisingDDC classification: 659.1042 ROT
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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AKMAL Melaka PINJAMAN | AKMAL Melaka | NON-FICTION | 659.1042 ROT (Browse shelf) | Available | 201704770 |
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| 658.9609595 FAU "Malaysian mergers and acquisitions : | 659.1 BOV Contemporary advertising / | 659.1 MAC CREATING DESIRE / | 659.1042 ROT Advertising in contemporary society : | 659.1072 FLE Fundamentals of advertising research / | 659.132 HOL Great promo pieces : | 659.1322 JEW Creative strategy in advertising / |
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