Creative strategy in advertising / A.Jerome Jewler
Material type:
TextPublisher: Belmont,California : Wadsworth Pub., 1985Edition: 2nd edDescription: xvi, 304p. : ill. ; 23cmISBN: 0534038794 (pbk.)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.1322 JEW
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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AKMAL Melaka PINJAMAN | AKMAL Melaka | NON-FICTION | 659.1322 JEW (Browse shelf) | Available | 201704773 |
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| 659.1042 ROT Advertising in contemporary society : | 659.1072 FLE Fundamentals of advertising research / | 659.132 HOL Great promo pieces : | 659.1322 JEW Creative strategy in advertising / | 659.2 ADN Konsep asas perhubungan awam / | 659.2 BLI Improving Your Company Image | 659.2 HOW The Practice of public relations |
Includes index
Bibliography: p.[293-294]


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