Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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Jewler, A. Jerome

Creative strategy in advertising / A.Jerome Jewler - 2nd ed. - Belmont,California : Wadsworth Pub., 1985 - xvi, 304p. : ill. ; 23cm

Includes index

Bibliography: p.[293-294]

ISBN: 0534038794 (pbk.)

Subjects--Topical Terms:
Advertising copy
Advertising layout and typography

Dewey Class. No.: 659.1322 JEW

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