Readings in marketing management : a strategic perspective / [compiled by] Barry Berman, Joel R. Evans.

Contributor(s): Berman, Barry | Evans, Joel RMaterial type: TextTextPublisher: New York : Wiley, c1984Description: xiii, 478 p. : ill. ; 24 cmISBN: 047186966XSubject(s): Marketing -- ManagementDDC classification: 658.8 BER
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book Book AKMAL Melaka
PINJAMAN
AKMAL Melaka
NON-FICTION 658.8 BER (Browse shelf) Available 201704661
Total holds: 0

Includes bibliographical references and indexes.

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