Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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Readings in marketing management : a strategic perspective / [compiled by] Barry Berman, Joel R. Evans. - New York : Wiley, c1984 - xiii, 478 p. : ill. ; 24 cm

Includes bibliographical references and indexes.

ISBN: 047186966X

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 BER

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