Product management Donald R. Lehmann, Russell S. Winer.
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TextSeries: McGraw-Hill international editions. Marketing & advertising seriesPublisher: New York ; ; London : Irwin/McGraw-Hill, c1997Edition: 2nd edDescription: xix, 460 p. : ill. ; 24cmISBN: 0256214395 (U.S.)Subject(s): Product managementDDC classification: 658.56 LEH
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Previous ed.: 1994.
Includes bibliographical references and indexes.
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