Lehmann, Donald R.
Product management Donald R. Lehmann, Russell S. Winer. - 2nd ed. - New York ; London : Irwin/McGraw-Hill, c1997. - xix, 460 p. : ill. ; 24cm - McGraw-Hill international editions. Marketing & advertising series .
Previous ed.: 1994.
Includes bibliographical references and indexes.
0256214395 (U.S.)
Product management.
658.56 LEH
Product management Donald R. Lehmann, Russell S. Winer. - 2nd ed. - New York ; London : Irwin/McGraw-Hill, c1997. - xix, 460 p. : ill. ; 24cm - McGraw-Hill international editions. Marketing & advertising series .
Previous ed.: 1994.
Includes bibliographical references and indexes.
0256214395 (U.S.)
Product management.
658.56 LEH