000 nam a22 a 4500
999 _c3638
_d3638
003 AKMAL
005 20170523141920.0
008 170523t1985 -us 00 eng d
020 _a0534038794 (pbk.)
040 _aAKMAL
_cAKMAL
082 0 4 _a659.1322 JEW
090 _a659.1322
100 1 _aJewler, A. Jerome
_97199
245 1 0 _aCreative strategy in advertising /
_cA.Jerome Jewler
250 _a2nd ed.
260 _aBelmont,California :
_bWadsworth Pub.,
_c1985
300 0 0 _axvi, 304p. :
_bill. ;
_c23cm
500 _aIncludes index
504 _aBibliography: p.[293-294]
650 0 _aAdvertising copy
_97200
650 0 _aAdvertising layout and typography
_97195
942 _2ddc
_cBOOK