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|---|---|---|---|
| 999 |
_c3458 _d3458 |
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| 005 | 20170523090656.0 | ||
| 008 | 170523b1997 enk||||| |||| 00| 0 eng d | ||
| 020 | _a0256214395 (U.S.) | ||
| 040 | _aAKMAL | ||
| 082 | 0 | 4 | _a658.56 LEH |
| 090 |
_a658.56 _bLEH |
||
| 100 | 1 | 0 |
_aLehmann, Donald R. _96950 |
| 245 | 1 | 0 |
_aProduct management _bDonald R. Lehmann, Russell S. Winer. |
| 250 | _a2nd ed. | ||
| 260 | _aNew York ; | ||
| 260 |
_aLondon : _bIrwin/McGraw-Hill, _cc1997. |
||
| 300 |
_axix, 460 p. : _bill. ; _c24cm |
||
| 490 | 0 | _aMcGraw-Hill international editions. Marketing & advertising series | |
| 500 | _aPrevious ed.: 1994. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 599 | _aDALAM PROSES | ||
| 650 | 0 |
_aProduct management. _96951 |
|
| 700 | 1 |
_aWiner, Russell S. _96952 |
|
| 852 | 4 | 1 |
_aBritish Library _bDSC |
| 942 |
_2ddc _cBOOK |
||