TY  - BOOK
AU  - Begley,Kathleen A.
TI  - Writing that sells: persuading others to buy your ideas 
T2  - A Fifty-Minute series book
SN  - 1560526742
U1  - 808.042 BEG 
PY  - 2002///
CY  - Menlo Park, Calif.
PB  - Crisp Learning
KW  -  Commercial correspondence
KW  - Business communication
KW  - Selling
N1  -  Includes bibliographical references (p. 110)
ER  -