Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant - Kim, W. Chan; Mauborgne, Renee (BOSTON, MASSACHUSETTS : H ARVARD BUSINESS SCHOOL PRESS, 2005)
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Includes index
Bibliography: pages [223]-229
Keywords: New products; Market segmentation