TY  - BOOK
AU  - Buell,Victor P.
TI  - Marketing management: a strategic planning approach 
SN  - 0070088659
U1  - 658.802 BUE 
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Bibliography: p. 666-672
ER  -