Buell, Victor P. <br/><br/>
Marketing management :  a strategic planning approach / 
Victor P. Buell 
 - New York :  McGraw-Hill,  1984 
 - xxi, 682 p. :  ill. ;  25 cm 
<br/><br/>Bibliography: p. 666-672 
<br/><br/><label>ISBN: </label>0070088659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 BUE