Dillon, William R Marketing research in a marketing environment William R. Dillon, Thomas J. Madden, Neil H. Firtle. - St. Louis : Times Mirror / Mosby College, 1987 - xxviii,742,G21,I15p. : ill cm ISBN: 0801613035 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 DIL