Malhotra, Naresh K. <br/><br/>
Basic marketing research :  a decision-making approach / 
Naresh K. Malhotra 
 - 3rd ed. 
 - New Jersey :  Prentice Hall,  c2009 
 - xxvi, 645p. :  ill. (some col.) ;  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130830445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL