TY  - BOOK
AU  - Fletcher,Alan D.
AU  - Bowers,Thomas A.
TI  - Fundamentals of advertising research
SN  - 0534084540
U1  - 659.1072 FLE 19
PY  - 1988///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Advertising
KW  - Research
N1  - Includes bibliographies and index
ER  -