Fletcher, Alan D. <br/><br/>
Fundamentals of advertising research / 
Alan D. Fletcher, Thomas A. Bowers 
 - 3rd ed 
 - Belmont, Calif. :  Wadsworth,  c1988 
 - xiii, 322 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0534084540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.1072 FLE