TY  - BOOK
AU  - Rotzoll,Kim B.
AU  - Haefner,James E.
AU  - Sandage,C.H.
TI  - Advertising in contemporary society: perspectives toward understanding 
SN  - 0538195029 (pbk)
U1  - 659.1042 ROT 
PY  - 1986///
CY  - Cincinnati
PB  - South-Western Publishing
KW  - Advertising
N1  - Includes bibliographies
ER  -