Rotzoll, Kim B. <br/><br/>
Advertising in contemporary society :  perspectives toward understanding / 
Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage 
 - Cincinnati :  South-Western Publishing,  1986 
 - xiii, 155p. :  ill. ;  23cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0538195029 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1042 ROT