Jewler, A. Jerome <br/><br/>
Creative strategy in advertising / 
A.Jerome Jewler 
 - 2nd ed. 
 - Belmont,California :  Wadsworth Pub.,  1985 
 - xvi, 304p. :  ill. ;  23cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: p.[293-294] 
<br/><br/><label>ISBN: </label>0534038794 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.1322 JEW