Machado, John,  1939-1998, <br/><br/>
CREATING DESIRE / 
by JOHN MACHADO 
 - xi, 233 pages :  illustrations ;  26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9839914901  RM 62.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Creative ability<br/>Marketing<br/>Comsumer--Research
<br/><br/><label>Dewey Class. No.: </label>659.1 MAC