Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
Courtland L. Bovée, William F. Arens 
 - 2nd ed 
 - Homewood, Ill. :  Irwin,  1986 
 - 629p. :  ill. (some col.) ;  28cm 
 - The Irwin series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 BOV