TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: basic concepts and decisions 
SN  - 0395357101
U1  - 658.8 PRI 
PY  - 1987///
CY  - Boston
PB  - H.Mifflin
KW  - Marketing
N1  - Includes bibliographical references
ER  -