Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride, O.C. Ferrell. 
 - 5th ed. 
 - Boston :  H.Mifflin,  c1987. 
 - xxx, 766p. :  ill.(some col.) ;  26cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395357101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI