TY  - BOOK
AU  - Nickels, Williams G.
TI  - Marketing principles
SN  - Wheaton Ill : |b Merton Ho, |c 1980.
U1  - 658.8 NIC 
PY  - 1982///
CY  - Englewood Cliffs, London
PB  - Prentice-Hall
KW  - Marketing
N1  - Previous ed.: 1978; Includes index
ER  -