Nickels, Williams G. <br/><br/>
Marketing principles / 
William G. Nickels. 
 - 2nd ed. 
 - Englewood Cliffs  London  Prentice-Hall  c1982. 
 - xxiii,648p.  ill., facsims.  25cm 
<br/><br/> Previous ed.: 1978.  Includes index. 
<br/><br/><label>ISBN: </label>Wheaton Ill : |b Merton Ho, |c 1980. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 NIC