TY  - BOOK
AU  - Murphy, Patrick E.,
AU  - Enis, Ben M.
TI  - Marketing
SN  - 0673159256
U1  - 658.8 MUR 
PY  - 1985///
CY  - Glenview, Ill. 
PB  - Scott, Foresman
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -