McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 8th ed 
 - Homewood, Ill.,  Richard R. Irwin,  1984 
 - 841p. :  col.  ill. ;  24cm 
 - Irwin series in marketing .
<br/><br/> Includes  bibliographies and index 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC