TY  - BOOK
AU  - Hise, Richard T.
AU  - McDaniel, Stephen W.
TI  - Cases in marketing strategy
SN  - 0675201039
U1  - 658.8 HIS 
PY  - 1984///
CY  - Columbus, Ohio 
PB  - Merrill
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -