Marketing / 
Joel R. Evans, Barry Berman. 
 - 3rd ed. 
 - New York   Macmillan Publishing Company  1987. London  Collier Macmillan  1987. 
 -  cm 
<br/><br/><label>ISBN: </label>0023344105 
<br/><br/><label>Dewey Class. No.: </label>658.8 EVA