TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing essentials
T2  - The Prentice-Hall series in marketing
SN  - 0135572320
U1  - 658.8 KOT 
PY  - 1984///
CY  - Englewood Cliffs, London 
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes index
ER  -