Mason, Joseph Barry <br/><br/>
Marketing :  principles and strategy / 
J. Barry Mason, Hazel F. Ezell. 
 - Plano, Tex. :  Business Publications,  1987. 
 - xvii, 810p. :  ill. ;  25cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0256029393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAS