TY  - BOOK
AU  - Busch, Paul S.
AU  - Houston, Michael J.
TI  - Marketing: Strategic foundations / 
T2  - The Irwin series in marketing
SN  - 0256028435
U1  - 658.8 BUS 
PY  - 1985///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
ER  -