TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Readings in marketing management: a strategic perspective / 
SN  - 047186966X
U1  - 658.8 BER 
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  -  Includes bibliographical references and indexes
ER  -