Readings in marketing management :  a strategic perspective /  
[compiled by] Barry Berman, Joel R. Evans. 
 - New York :  Wiley,  c1984 
 - xiii, 478 p. :   ill. ;  24 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>047186966X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BER