Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius 
 - 2nd ed. 
 - Boston :  Irwin, 1989 
 - xxv, [759]p. :  col. ill. ;  26cm. 
<br/><br/>Bibliography : p.702-719 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BER