Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowwitz, Roger A. Kerin, William Rudelius 
 - St. Louis :  Times Mirrow/Mosby College Pub.,  1986 
 - xxv, 747p. :  ill. (some col.) ;  26cm 
<br/><br/> Includes indexes 
<br/><br/>Bibliography : p. 699-713 
<br/><br/><label>ISBN: </label>0801606020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BER