TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management: Donald R. Lehmann, Russell S. Winer
T2  - McGraw-Hill international editions. Marketing & advertising series
SN  - 0256214395 (U.S.)
U1  - 658.56 LEH 
CY  - New York
KW  - Product management
N1  - Previous ed.: 1994; Includes bibliographical references and indexes
ER  -