Lehmann, Donald R. <br/><br/>
Product management  Donald R. Lehmann, Russell S. Winer. 

 - 2nd ed. 
 - New York ; London :  Irwin/McGraw-Hill,  c1997. 
 - xix, 460 p. :  ill. ;   24cm 
 - McGraw-Hill international editions. Marketing & advertising series .
<br/><br/> Previous ed.: 1994. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256214395 (U.S.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.56 LEH