White, Margaret A

The management of technology and innovation : a strategic approach / Management of technology & innovation Margaret A. White, Garry D. Bruton. - 2nd ed. - Mason, OH : South-Western Cengage Learning, c2011 - xxii, 388 p. : ill. ; 24 cm

Includes bibliographical references and index.

9780538478229 0538478225


Technological innovations--Management
New products--Management
High technology industries--Management

658.4062 WHI