Pearce, John A.

An industry approach to cases in strategic management / John A. Pearce II, Richard B. Robinson, Jr., Shaker A. Zahra. - Homewood, IL Irwin 1989. - xii, 691 p. ill 24cm

Includes index.

Bibliography: p. 638.

0256073430


Strategic planning--Case studies.

658.4012 PEA